About
Builder. Translator. Operator.
I hijacked my first computer when I was 10. It was 1982. My dad bought an Osborne Executive — amber screen, dual floppies. While my friends played games on their Atari 2600, I was writing programs in BASIC. I wrote an accounting system that printed invoices to an Okidata dot matrix printer. From a book. At ten.
That instinct never stopped. Commodore 64. Coding camp at ShowBiz Pizza. Novell NetWare in 1992. In 1993 I helped build one of the first Electronic Health Record systems for ambulances — at East Baton Rouge Parish EMS, where I was also working as a paramedic.
I engineered one of the first ethernet-connected networks for a company that built gray market gambling machines. Led a massive Y2K infrastructure migration for the State of Georgia — some of the first Catalyst 6500 switches in the world.
Then 15 years at Riverbed Technology. Sales Engineer to Principal Technical Director to Deputy CTO — four years reporting to the CTO and CEO, overseeing pre-sales, customer engagement, and product. VP of Global Presales leading 200 people. SVP of Customer Experience managing 425 professionals and a $100M budget.
At Riverbed I produced hundreds of hours of content translating complex networking technology into something customers could consume. That skill — taking the obscure and making it actionable — is what got me tapped for the business side. I didn't leave engineering. I expanded into where my leverage was highest.
Our CEO gave me the NPS problem. Negative 22. I put the number in front of the entire company and said we are better than this. Then I found the system failures and fixed them. -22 to +37 in under a year.
Now I'm CCO at Addium, a cannabis technology company. I took the business intelligence stack that Fortune 1000 companies spend millions on and brought it to cannabis operators running 3 sites. Democratized the black box of cultivation data. 30% YoY growth. 98% gross revenue retention.
And I'm building AI agent infrastructure — not to be the smartest person in the room, but so my team can use it. I watched a customer success manager build a compliance monitoring workflow in Claude Code in an afternoon. That's the unlock. Me alone is a liability. Me teaching is a force multiplier.
Cannabis is my medium. Tech is the art. Money is the fuel.
Operating principles
Define what done looks like before designing how to get there.
If it depends on one person staying up late, it's not a system.
Take what's complex and make it useful for the people who need it.