Work

Most organizations have a disconnect between customer curiosity, interest, intent, and renewal. We built a context-aware customer lifecycle management tool that captures the customer’s own words from day one through the sale. After close, it switches into an onboarding assistant while keeping the full buying-cycle context so the customer can revisit the original use case and keep driving value.

Built a private, code-first executive site framework with design tokens + MDX content pipeline so publishing becomes a file-based, validated process (not a one-off project).

Template: outcome → constraints → intervention → measurement → artifacts.